Case Study
BEAU MONDE

Beau Monde Salon & Spa is a full-service salon and spa for men, women and children complete with high-end hair, body and skin care products. Beau Monde offers a one-of-a-kind experience in wellness and indulgence.

Jason Brescia, founder and creative director of Beau Monde Salon & Spa, has built an incredible reputation with over 16 years of experience in the beauty industry. Brescia has trained in London, Miami, New York City, Chicago, Los Angeles, Las Vegas and Washington DC with notable stylists including Peter Webb and José Eber.

  • CHALLENGE

    After moving back from Las Vegas, Jason Brescia decided to pursue his dream and open his own beauty salon and spa in Rochester area. When Brescia contacted Atomic Design he already had a name and location in mind. To make his dream become reality, Brescia needed a complete marketing plan to introduce his new salon and create public interest and awareness.

  • SOLUTION

    Atomic Design provided marketing direction, advertising, graphic design, website design and printing services in conjunction with planning a special grand opening event. Atomic Design created a beautiful logo that was applied to multiple marketing materials including business cards, brochures, towels, outdoor signs and even tattooed on Brescia's wrist. Prior to the opening day, Atomic Design wrote and distributed press releases and newsletters, contacted media representatives, designed and placed promotional ads in local publications.

  • RESULT

    With an integrated marketing approach, Atomic Design created a consistent message and was able to increase public and press awareness and interest in the new salon. The grand opening event attracted over 300 people; many event attendees booked future hair and spa appointments during the event; the salon was also featured in the article for the Messenger Post. Within their first week of being open, Beau Monde met its target goal for the number of appointments and bookings. Beau Monde Salon and Spa continues to expand its services and grow customers base.