Cover Your Assets (CYA) is an online shopping portal for some of the hottest designers working in fashion. CYA offers clothing from Charlotte Ronson, Joie, Linea Pelle, Love from Ya-Ya, Saint Grace and many more. Their commitment to offering quality outfits and accessories sets them apart from the crowd.
Interested in going to market with a unique image, CYA approached Atomic Design for a complete branding package. They needed a logo, website and collateral materials to allow them to enter the fashion world with style and they wanted Atomic Design to create that look for them.
Atomic created a noticeable logo designed to increase the brand awareness of CYA. This logo was coupled with a vibrant, easy-to-navigate site, which offers the user a pleasant shopping experience. Atomic Design also provided creative direction and worked hand-in-hand with Trade Show Models to ensure the quality of the photography used to display the products.
CYA now has a uniquely designed online presence, which will allow them to attract their target audience and the quality apparel offered by CYA will ensure repeat visits. The results of this effort will be seen and measured as the new clothing lines hit the streets.
