Case Study
KELLER INTERNATIONAL

Keller International LLC. is a major supplier of products to the barber and beauty industry. Paul Keller and his wife, Daisy Zhang-Keller, with the goal to provide the highest quality beauty and barber equipment at affordable prices, and the best customer support network available in the industry, founded the company in the late 1990s.

Keller International, is housed a 50,000 square foot warehouse in Hamlin, New York. The company is constantly updating and expanding its salon equipment products line.

  • CHALLENGE

    Keller International was looking for a marketing and web development company to establish long term working relationship with. They approached Atomic Design because they were not happy with their current shopping cart. It was poorly designed and hard to manage. They were also looking to create a stronger brand identity and increase their online presence and sales.

  • SOLUTION

    To address Keller's needs Atomic Design created a comprehensive solution that included new logo and corporate identity design, product catalog design, website design and custom shopping cart development, search engine optimization and pay per click advertising.

  • RESULT

    Atomic Design helped Keller establish a very professional image consistent through all their marketing materials. Atomic Design created a clear, uncluttered website that makes shopping for beauty salon products simple. The visitors can easily navigate to a desired section of the website, make purchases, order product catalog, sign up for a newsletter or browse through the photo gallery. A robust shopping cart system gives Keller the flexibility to manage the content and navigation of the website. To ensure that the new website gets the necessary exposure and targeted traffic Atomic Design optimized the website and launched the Pay Per Click advertising campaign.